Amorim's Fatal Mistake? Challenging The Executives and an Unassailable Executive Tier

Transpired he was able to withstand losing against Grimsby. Survive an important European final against a particularly poor Tottenham teams for many years. He withstood home defeats to West Ham and Wolves, a lowly league position, the tactical inflexibility, laying waste to the team's best academy products, the 32% win rate, labeling his team the poorest the club has ever seen. Yet, there existed a single opponent with whom Ruben Amorim would not be allowed to engage. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous Premiership right-back in Blackburn’s title-winning campaign, the coach came at the executive and appears to have missed. Even the most distracted of readers will notice the irony here: a manager who often railed his squad for losing individual battles crumbling in the face of the intense pressure and animal charisma of a the Premier League’s most intimidating sporting directors.

And frankly, this entire painful saga appears to portray Jason Wilcox in a different perspective. It may have been easy, given his nine months of experience with the Saints, to view him as little more than a functionary in the United exoskeleton: a man whose appointment was due as much to his close relationship with his former boss a fellow executive rather than any verifiable talent. How mistaken we all were. By masterfully outsmarting United’s feted head coach, as he outmanoeuvred the hapless a previous executive before him, he has demonstrated as one of the sport’s strategic masterminds: a tactical intellect of which the club's competitors are now rightly wary.

A Tactical Clash Over Formation and Ideology

To illustrate, it was Jason Wilcox , after having been part of the hierarchy that hired the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade Amorim to abandon his beloved formation. Unsurprisingly, these entreaties faced pushback. But perhaps these judgements hold greater authority when issued by a man with the unimpeachable football pedigree he possesses, holder of international appearances and a role in a title-winning side decades past.

Perhaps in time he may be persuaded to outline his reasoning publicly. Maybe one day he might be asked regarding why the coach is walking away with a full payout, without any compensation reduction clause activated. The director seldom speaks in public, for excellent reasons. The real thinkers in football – individuals such as him – function on a plane beyond our own prosaic understanding. Were he to speak, most likely all we would hear is a series of ultrasonic blips and complex calculations. Desiring an explanation is not quite the same as being prepared to comprehend it.

Sir Jim Ratcliffe reportedly proposed using the winger at right wing-back.
The club's co-owner reportedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Image: Getty Images

The Ultimate Authority In the Throne

Naturally, in training our focus on the sporting director we are obscuring the true genius behind the club's current leadership. The director is, in reality, merely executing the directives of his ultimate line manager the billionaire owner, who in private has made very clear his preference for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo in a wing-back role. Ratcliffe is keen for the club to adopt analytics and metrics. According to ESPN, during a leadership summit soon after his minority ownership, he announced that the team's approach to football “will be decided in this room”.

Ultimately, Sir Jim is an expert in this technical football matters, drawing from his background in petrochemicals and sailing. Above all he is incredibly rich, and as we all know, the rich are superior: more perceptive, more wise, strategically brilliant, simply superior. Whom else would you trust to manage an enlightened programme of cost-cutting, the construction of a modern arena that looks similar to an abstract design, the acquisition of a new striker?

The Modern Football Hierarchy: Directors Above Coaches

This is a trend that is becoming prevalent in top-tier of the game. For decades, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Perhaps it was once feasible for an up-and-coming, innovative manager with a philosophy and energy to join an organization and implement their plan through to completion. But how many companies have these guys established? How many mass redundancies have they overseen? Far preferable to invest the real power where it belongs: the executive class, the open-necked shirt brigade, the guys with impressive LinkedIn profiles. It is wiser to decide the strategy in the boardroom and hire a coach who can tailor their methods to suit. If managers were formerly chefs, they have become more akin to delivery personnel: not responsible for the product, but still ultimately answerable should it be delivered poorly or leaks out to meet standards.

In the meantime, a coach's role is increasingly not about defining the vision and more about selling it: the front-facing representative of the operation, the public face for a club they have minimal power to influence. A coach at Chelsea takes a squad of very young players into the Champions League and secures domestic cups, and effectively gets sacked for speaking out. A manager at Celtic sees his reputation ruined whereas the people who appointed him live to blunder another day.

A Neoliberal Football: Responsibility for the Coaches

And perhaps in a small way this represents corporate governance at work: the rise of a gilded overclass who can never be wrong, whose choices remain untouchable, whose errors can always be sacked away without explanation. Appoint the 3-4-3 coach only to dismiss him for using too much 3-4-3. Bring in the process guy and then discard him for taking excessive time. And most importantly show gratitude; for your modest increases in ticket costs, for your new player acquisitions, for the fact that the adults – however well qualified – are in charge.

Troy Cunningham
Troy Cunningham

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and software trends.